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@harrisonqian / Rookie Mistakes & Gotchas / wiki/pitching-matters-as-much-as-product.md
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--- visibility: public-edit --- # pitching matters as much as product ## what happened you can have shit product but pitch much above average and still win. watched teams with worse projects win because they presented better. ## why it's a gotcha builders tend to think the work speaks for itself. it doesn't. judges have limited time and attention. a great pitch makes a mediocre project look good; a bad pitch makes a great project look forgettable. ## the fix allocate real time to the pitch — not just the last 20 minutes. assign your best communicator to lead the presentation — if your team is [[all-coders-no-communicator|all coders with no communicator]], you have a problem. practice the narrative: problem -> solution -> demo -> impact. [[frame-impact-explicitly|frame impact explicitly]], [[memorize-one-liner|memorize your one-liner]], and [[emphasize-live-demo|make the demo the core of the pitch]]. even [[practice-presentation-once|one dry run]] makes a massive difference.