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--- title: Pitch — "the best pitch" (Jacob's own) type: pitch audience: investors, curious outsiders visibility: public first-used: 2024-03-22 sources: - raw/slack-explainingideaflow-2022-2026.md#2024-03-22 related: - wiki/pitches/elevator-summary.md - wiki/pitches/for-investors.md - wiki/framings/graph-database-for-your-brain.md --- # The Best Pitch ## Why this page exists Jacob flagged this himself with `#explainingideaflow #best #pitch` in March 2024. So this is the canonical verbatim version — his own voice, his own rhythm, the one he rehearsed live while drafting. ## Jacob's full pitch, verbatim (March 2024) > Now, what I'm actually building is a **massive-scale collective cognition system for humanity.** But one of the pieces it takes is a personal knowledge management system. You can tell it anything and it organizes it into a structure that makes sense and you can find it again. I'm running a seed-based startup in the Bay Area and we recently launched and I'd love to show you guys. It takes just a second. *(Follow-up, when asked what it is:)* > It's called… I don't really understand. What's the… Well, it's like Obsidian, but AI-powered and better ergonomics. It's not… > > Like, Obsidian is very hackery and complicated. Imagine Obsidian, but optimized for quickly capturing new thoughts and with a much simpler organizational paradigm, but also power. Who here has used Obsidian or Rome Research or something like that? Okay, so yeah. So it's some… It's like a… > > What do you call those things? You're saving me this? It's like the ultimate. *(Compression:)* > **graph database for your brain** *(Closing — the moral frame:)* > **Tool to discover the path of wisdom and empower people to act on it?** Build a neocortex for the global mind/brain; for the Internet? — this covers suggestion board — supporting you in acting on your goals — organizer of information that comes into your life — system to track and coordinate all human scientific and practical endeavor — human activity — align the world to the path of wisdom. `#explainingideaflow` ## Why it's the best 1. **Opens with the civilizational claim.** No apologizing for scale. 2. **Immediately grounds it in a personal concrete.** "One of the pieces it takes is a personal knowledge management system." 3. **Invites a demo.** "I'd love to show you. It takes just a second." 4. **Confesses uncertainty.** "I don't really understand. What's the…" — disarms the investor/curious person who expects polished. 5. **Reaches for familiar reference.** Obsidian / Roam. Corrects their shortcomings. Lands on *graph database for your brain*. 6. **Ends on the moral frame.** "Align the world to the path of wisdom." Non-optional for Jacob. ## When to use - Any time you have 90 seconds and an audience that can hold one abstract claim *and* one concrete example. - Works in person. Works on camera. Works over lunch. ## When *not* to use - Cold DM's to strangers (no room for the demo invite to land). - Highly technical audiences (they want [[for-builders]] or [[../framings/god-data-structure]] instead). - Very short elevator rides (use [[elevator-summary]]). ## Related - [[elevator-summary]] — the 30-second version - [[for-investors]] — the VC-tuned version - [[../framings/graph-database-for-your-brain]] - [[../framings/neocortex-for-the-global-brain]] - [[../north-star-thesis]]