Suggest edit — Pitch — for users

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---
title: Pitch — for users
type: pitch
audience: users
visibility: public
related:
  - wiki/pitches/best-pitch.md
  - wiki/layers/personal-cognition.md
---

# Pitch — for Users

The version tuned for someone who might actually *use* the product. Leads with pain, not ambition.

## The pain

- You write things down so you don't forget. You forget anyway.
- You have the same "aha" three times because you can never find the first one.
- You tell five people five different versions of the same idea, then lose track of which version is the current one.
- You're a daily AI user, but every conversation starts from zero.
- You want a brain *outside* your brain — one that actually helps, not just stores.

Jacob put it directly (2025):
> "I often say, man, I'm writing all this stuff down and I hope someday AI can process it all and make sense of it and tag it and surface all my tags and stuff because on this thread I'm going to say `#usecase`. Tons of my friends have said this. We are actually building that software!"

## The promise

> You can tell it anything and it organizes it into a structure that makes sense, and you can find it again.

Concretely:

- **Quick capture, quick sort** — voice, keyboard, import. Minimal thinking about where it goes.
- **The same thing found five places shows up once** with five handles.
- **Sparks cluster automatically** — a few related thoughts reveal the thing you're actually after.
- **Things surface** when they're relevant — the paper you read, the person you should text, the note you took months ago.

## What it feels like

> **A notebook for our minds** — that augments your intelligence. Kind of like Obsidian, but frictionless, voice-friendly, AI-smart, and with real structured data on the people and things you care about.

See [[../framings/notebook-for-our-minds]].

## What it replaces (loosely)

- Your scattered Notion / Obsidian / Apple Notes.
- The Slack DMs to yourself that you can't search.
- The iMessage-to-yourself threads.
- The screenshots you never open.
- The half-remembered conversations from last month.

## What it doesn't replace

- A chat UI for talking to a model (it plugs into that).
- Your calendar / task tool (those ride on top).
- Your relationships with people (it helps you remember them better).

## The aspirational version

- **Alliance graphs across your networks** — your LinkedIn, iMessage, email, all in one queryable place. Opt-in federate with friends to find the best intro path to anyone.
- **Conversation capture → structured KB** — talk naturally; it builds the knowledge base behind you.
- **Personal KG × world KG** — suggests the top 3 people to reach out to, drawn from your knowledge and the world's.

## Related

- [[best-pitch]]
- [[elevator-summary]]
- [[../layers/personal-cognition]]
- [[../framings/notebook-for-our-minds]]
- [[../framings/graph-database-for-your-brain]]